Lease Renewal Scripts
Hey there, your lease renewal is one of the best opportunities to save money on rent โ but only if you start early and know what to say. Here are the exact scripts I give my clients.
What's Inside
1. The Renewal Timeline
Timing is everything. Here's when to do what:
- 90 days out: Start researching market rents for comparable units in your area.
- 75 days out: Decide what you want โ a lower rent, concessions, or a longer lease.
- 60 days out: Send your first written request to your landlord.
- 45 days out: Follow up if you haven't heard back. Be ready to discuss.
- 30 days out: Finalize terms and sign your renewal (or make other plans).
๐ก Why so early? Landlords start marketing vacant units 60-90 days out. If you approach them before they start advertising, you have more leverage โ they'd rather keep a good tenant than risk a vacancy.
2. Email Scripts
Email is best when you want a paper trail and time to craft your message. Here are three templates for different situations.
Script #1 โ Straightforward Renewal Ask
Script #2 โ Offering a Longer Lease for a Better Rate
Script #3 โ Asking for Concessions Instead of a Rent Reduction
3. Phone Scripts
Phone calls are more personal and let you read your landlord's tone. Here are two scripts for different situations.
Script #1 โ The Straightforward Renewal Call
Script #2 โ The Concessions Call
4. Text Scripts
Some landlords prefer texting. Keep it short, professional, and clear.
Script #1 โ Quick Renewal Ask
Script #2 โ Following Up on an Email
5. Asking for Concessions
Sometimes a rent reduction isn't possible โ but concessions can be just as valuable. Here are the most common asks and how to frame them.
Concession #1 โ One Month Free Rent
How to frame it: "Instead of lowering my monthly rent, would you consider one month of free rent during the new term? It gives me immediate savings and keeps your monthly cash flow the same."
Concession #2 โ Free Parking
How to frame it: "If rent can't change, would you consider including a parking spot at no extra charge? It's a meaningful savings for me and costs you nothing additional."
Concession #3 โ Unit Upgrades
How to frame it: "Would you be open to upgrading the [appliance / flooring / paint] before I renew? I'll sign a longer lease to make it worth your investment."
Concession #4 โ Flexible Lease Terms
How to frame it: "I'd love to renew, but I need some flexibility. Would you consider a 6-month renewal with the option to extend, instead of a full 12 months?"
๐ก Pro tip: Concessions are often easier for landlords to say yes to than rent reductions because they don't set a lower baseline for future negotiations.
6. What to Do If They Say No
Not every negotiation ends in a win. Here's how to handle a "no" gracefully and keep your options open.
Step 1: Stay Calm and Ask Why
Step 2: Counter with a Different Ask
Step 3: Pivot to a Compromise
Step 4: Know When to Walk Away
If they say no to everything and you can find a better deal elsewhere, be ready to move on. Don't stay in a bad deal out of convenience.
DO
- Start 60-90 days before your lease ends
- Know your market comps before you ask
- Highlight your good tenant history
- Offer a longer lease in exchange
- Be polite and professional
- Put everything in writing
- Have a walk-away number in mind
- Follow up if you don't hear back
DON'T
- Don't threaten to leave as leverage
- Don't wait until 30 days out
- Don't make it personal
- Don't negotiate without comps
- Don't ask for an unrealistic reduction
- Don't accept a bad deal out of fear
- Don't burn bridges โ you may need a reference
- Don't forget to get the final terms in writing
๐ BOTTOM LINE: You never get what you don't ask for. The worst they can say is no โ and you're right back where you started.
Greater Louisville Rentals
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1400 S International Parkway Suite 1020 Lake Mary, FL 32746



























